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VALE - Jim McCarter (May 2019)
Rural Media SA President, Leigh Radford OAM announces with sadness the passing of a pioneer and true icon of South Australian Rural Journalism, Jim McCarter - leaving a lasting legacy of quality rural journalism that lives on in this state.
President of Rural Media SA, Leigh Radford OAM remembers Jim as being one of nature’s true gentlemen. “He was also one of the best exponents of traditional Journalism, fiercely upholding the highest principles of editorial standards.”
“Jim was respected for his unfailing adherence to standards of fair, balanced and contextualised reporting of facts. Several generations of readers in this state knew Jim McCarter as a trusted source of quality information which affected their families, businesses and local communities.”
In recognition of the standards he set for the coverage of agricultural issues in this state for decades, Jim was honoured and acknowledged by his colleagues as a ‘Rural Media Icon’ in the profession.
Jim served as Rural Media South Australia’s President and Secretary for many years, with Honorary Life Membership being bestowed upon him some years ago as a genuine gesture of its appreciation.
Born at Kadina on South Australia’s Yorke Peninsula in 1937, Jim McCarter’s roots in rural journalism come from a period very few people today have experienced. Following completion of his education at Urrbrae Agricultural High School, he obtained a position as a cadet journalist with the Advertiser’s rural publication, ‘The Chronicle’ in 1954.
In the early 1960’s, Jim expanded his role as a rural journalist at ‘The Chronicle’ by broadcasting agricultural stories on the Advertiser Broadcasting Network’s statewide radio stations 5AD, 5PI, 5MU & 5SE in a program called ‘Life on the Land’.
Jim McCarter became Editor of ‘The Chronicle’ in 1969, a role he held until the Advertiser decided to close that publication in 1976. He then took up the position of Rural Editor at the Advertiser in an effort to maintain the communication of rural and agricultural content to that publication’s statewide readers. His weekly “On The Land” section epitomised quality rural journalism and was a much anticipated read for many regional and metropolitan people.
A highlight of Jim’s career at the Advertiser was convincing the management of that publication to become official sponsor of the Yorke Peninsula Field Days, something very close to his heart. In recognition of his long service to the YP Field Days Committee, that body awarded Jim with Life Membership.
After 38 years reporting rural issues to South Australians, Jim McCarter retired from the Advertiser in 1992.
Jim spent his retirement years with wife Janet in the cooler climes of Southern Tasmania, devoting several productive decades to enjoying those things that interested him most.
Jim McCarter left a number of lasting legacies to the craft of rural journalism in this state. In addition to establishing the benchmark for quality agricultural journalism and well-mannered communication, he pioneered the formation of Rural Media South Australia in the 1970’s.
Rural Media SA President Leigh Radford OAM says his organisation joins with Janet and Jim’s family, friends and colleagues in celebrating a wonderful life and his lasting contribution to rural journalism in South Australia.
Deanna Lush - Winner of the 2019 South Australian AgriFutures Rural Woman’s award (March 2019)
Rural Media SA heartily congratulates our own Deanna Lush who has been crowned winner of the 2019 South Australian AgriFutures Rural Woman’s award.
Deanna is dynamic leader in the Rural sector and a highly valued member and committee member of RMSA. She was selected in this high level award over an exceptional field of candidates, who are all winners in their own way and who are all striving to make a difference in regional South Australia.
Deanna is someone with absolute commitment to rural South Australia and to raising the profile of its people and industries. Among other things, she has previously been awarded a Churchill Fellowship to travel to the US, Canada and UK, to learn about ways to foster a greater level of trust in the agriculture sector. Deanna also won the Australian Farm Institute’s John Ralph essay in 2018 and been part of the National Farmers Federation's Diversity in Agriculture Leadership program.
Rural Media SA is delighted to see this recognition of Deanna’s passion for the state and the impact she has in all she undertakes.
We wish her every success at the national level with this prestigious award.
Leigh Radford OAM
SA people & places take out national rural photography awards (March 2019)
The Australian Council of Agricultural Journalism (ACAJ) National Star Prize for Excellence in Rural Photography has been won by The Stock Journal’s Jacqui Bateman for her pic of Tom Ellis from ‘Coola Station’ at Tantanoola in SA’s South East (pictured).
Judges said it was a classic Australian image of a man and his best friends. The photograph had high technical excellence, being well composed and exposed, with a good choice of lens and settings to make the subject matter really stand out.
Jacqui, from Robe in SA, is a previous International Federation of Agricultural Journalists (IFAJ) World Star Prize winner from 2017 with her photo of a naked shearer.
The Australian winning photo earns $1000 cash prize from the ACAJ.
Winner of the Nature-Landscape category was freelance photographer Paula Heelan from the Darling Downs in Queensland for her photo of a historic stone homestead on Nilpena Station in the Flinders Ranges, SA.
Her photo was published in The Land, Queensland Country Life, and Farm Online.
Winner of the Production category was multi-award winner Tait Schmaal from The Advertiser in Adelaide.
Tait’s photo was an image of farmer Adrian McCabe with the last of his summer crop awaiting harvest at Hamley Bridge in SA.
The three winning photos will now compete in the IFAJ World Star Prize Awards to be judged at the 2019 IFAJ World Congress in Minnesota, USA in July.
In the Rural Radio/Audio Broadcast Awards, ABC’s SA Country Hour rural journalist, Cassandra Hough won the Radio/Audio sub-category for a comprehensive report on a successful Australian agricultural aid project in Vietnam (
https://www.abc.net.au/news/rural/2018-03-08/international-womens-day-vietnam-aciar-vegetables/9524998). Cassandra's radio story will now also be entered in IFAJ World Star Prize Awards in Minnesota.
RMSA President - Leigh Radford OAM honoured (Jan 2019)
RMSA President, Leigh Radford was announced as the recipient of an Order of Australia Medal in the 2019 Australia Day Honours Listing.
Leigh Radford OAM retired from a 30-year career in rural communications with the ABC, leaving behind him a lasting legacy that will improve the productivity, profitability and welfare of rural communities across the Australian continent. At the end of his 30-year career, he was National Head of Rural and National programs with ABC Regional.
However the decision to honour him with an OAM was not based on his professional paid career. Rather, it was for his voluntary efforts assisting rural, regional, remote and international communities over a period of three decades. In the past, Leigh Radford OAM has been recognised with honours by two other two major organisations:
Leigh Radford stands out from all others due to his commitment over an extremely long period on the national and international stage, to improve life in the rural and regional sector. While he received many accolades for excellence within his paid professional role, that role also provided him with the ideal background to extend his numerous voluntary services.
Leigh Radford OAM
2018 SA & NT Rural Media Award successes (Dec 2018)
Kristy O'Brien from ABC Landline based in Darwin has taken out the top Rural Journalism award in the 2018 SA & NT Rural Media Awards. From a very large field of entries, Kristy was named the '2018 SA & NT Rural Journalist of the Year'. Advertiser photographer, Tait Schmaal took out the top Rural Photographer award, being named the '2018 SA & NT Rural Photographer of the Year'. This was the sixth occasion Tait had been named the top photographer in the Award's 23 year history.
Ian Turner (Chair, Rural Photographer Judging Panel), Brett Smith (CEO, Rural Business Support), Tait Schmaal (The Advertiser - 2018 Rural Photographer of the Year), Prue Adams (ABC Landline, representing Kristy O’Brien - 2018 Rural Journalist of the Year), Dale Manson (Chair, Rural Journalist Judging Panel & RMSA Vice President), Ian Doyle (Event MC & RMSA Immediate Past President)
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Rural Media South Australia aims to provide a genuine focus for rural issues, combined with a forum for networking between the highest levels of agribusiness, government, media and rural producers.
Members and guests are encouraged to note the following dates in their diaries:
Monday 19 August 2019
RMSA AGM & Wine Tasting
(Cocktail function 6.00 pm)
(1st floor Board Room, Administration Building, Adelaide Showground, Wayville)
Thursday 5 September 2019
2019 RMSA Royal Show Breakfast
Presented by Rural Bank
(Breakfast 7.00 am)
(Members Banquet Room, Adelaide Showground, Wayville)
Friday 29 November 2019
SA & NT Rural Media Awards
(Luncheon, 12 noon for 12.30 pm)
(Goyder Mezzanine, Adelaide Showground, Wayville)